The Netherlands being a country of cyclists, it was quite an event when Utrecht announced they would host the Grand Départ (“the start of”) of the world-widely known bike race, Le Tour de France.

The Netherlands being also a country of great design, we had to come up with a beautiful symbol to represent both the city of Utrecht and the national passion for cycling.

Our logo is a combination of the heraldic symbol of Utrecht (a coat of arm splitted in two, creating a red triangular shape) and circular shapes, which seems to glow from the bicycle’s wheels. The overall style is pure & simple, as a tribute to Dutch design.

There was a joyful feeling of celebration when the entire city was then decorated to the colours of our little bike.