Corné & Paul are two young, energetic & passionate dutch farmers from Midden-Delfland.
Initiator of “Delflandse Vlees Meesters” (the meat expert from Delfland), a direct-to-consumer brand selling meat, they wanted to expand by creating a new dutch cheese brand : Delflandse Kaas Meesters (the cheese expert from Delfland).
While being proud of the tradition & heritage of their region, Corné & Paul wished to break with the many clichés of Dutch cheeses, by being transparent, straightforward and a little bit quirky. Being both farmers, working on their land everyday, litteraly getting their hands dirty, the Kaas Meesters Brand had to reflect the hard work put by these two.
A pair of boots, symbol of the everyday work and hard dedication to the product was chosen to represent not only the Brand, but also Corné & Paul. As an invitation to try & enjoy their product.