Brouwerij’t IJ, the iconic brewery in Amsterdam East, has launched a redesign of their product range in late 2021. From an eccentric craft beer to an established brand in the dutch landscape, the label had to evolve, one more time, to stand out from the crowd.

The result of this redesign is a bold, confident & fresh new look.

We’ve produced a short & powerful film to promote this redesign, full of colours and bold typographic animations.